Graphic Designer

A web designer is responsible for creating the design and layout of a website or web pages. Unlike web developers, who specialise in creating new websites' structures and the code that forms these, web designers tend to focus on the visual aspects of a site, such as its layout and its usability. However, there can be crossover between these two roles.

Typical duties include:

• meeting clients to discuss their requirements and agree a brief
• producing sample sites
• keeping clients up to date with the progress
• research user journey needs
• testing site functionality and usability
• demonstrating and receiving feedback about draft sites
• keeping up to date with design trends and technological, software and accessibility developments
• advising clients on search engine optimisation
• designing graphics and logos
• digital retouching and image editing
• providing training and/or support once the site is signed off.

As a web designer, you could work in house, where you’ll work on projects for your own employer, or freelance, when you take on projects for a number of clients. In both scenarios, there can be pressure to meet deadlines and you may need to work extra hours.